About Us

Our audience is diverse, engaged, and globally connected. The majority of our audience consists of women, representing approximately 83%, with men making up 27%. Our largest age group is 18–24 (33.3%), followed by 25–34 (27.8%) and 35–44 (22.2%), showing strong engagement from young adults and early professionals. Geographically, our audience is primarily based in South Africa (38.9%), with additional reach in Australia (16.7%), the United States (11.1%), and Mexico (11.1%), allowing our content and partnerships to reach both local and international communities.

Our content reaches a wide and growing audience, with the majority of views coming from new viewers. Approximately 81.3% of our views come from non-followers, demonstrating strong discoverability and the ability to reach audiences beyond our existing community. In terms of content performance, Instagram Reels generate the most engagement (59.1%), followed by Instagram Stories (33.5%) and Instagram Posts (7.4%). This highlights our strong focus on short-form video and interactive content that helps brands gain visibility and connect with new audiences.

Our content is highly discoverable and reaches audiences far beyond our existing followers. The majority of our views come from the Instagram Reels tab (79.6%), demonstrating strong algorithmic performance and broad visibility. Additional views come from the profile (8.2%), feed (6.2%), and Explore page (4.6%), with a small portion from stories (0.6%). Our reels maintain strong viewer retention, with an average skip rate of just 8.9%, indicating engaging and watchable content. Additionally, 95.8% of interactions — including likes, shares, and saves — come from non-followers, highlighting our ability to consistently reach and engage new audience.

Our most successful content focuses on relatable, trend-driven posts that resonate with our audience. Posts featuring cat content, as well as content including Ryan and Ariella together in relatable everyday moments, tend to perform the best, especially when paired with popular or trending audio in Instagram Reels. This style of content allows us to connect authentically with viewers while staying aligned with current social media trends, helping our posts reach wider audiences and generate strong engagement.